From: Donoghue, Frank. The Last Professors: The Corporate University and the Fate of the Humanities. New York: Fordham University Press, 2008.
135-6: In the face of the trends I have described here, it seems to me that professors of humanities can resist their extinction only by shifting the focus of their attention in two important ways. First, rather than merely opposing the corporate assumptions that threaten their disciplines, humanists must challenge those assumptions along different lines. If we constantly meet the corporate model of higher education with skepticism, we might keep its most precious tenets from becoming articles of faith for everyone: students, society at large, even disempowered humanists. Central among these tenets is the assumption that a practical, occupation-oriented college education leads to a secure job and thus is crucial to improving one’s quality of life.
137-8: The second, corollary action that humanists will have to take in order to stave off their disappearance from the university of the future is to balance their commitment to the content of higher education with a thorough familiarity with how the university works. That phrase . . . advocates a perspective on academic labor that most humanities professors have been reluctant to adopt. Not only do we need to resist the tendency to romanticize our work, but we also need to locate that work in an assortment of unfamiliar contexts. Many of the developments that I have discussed here—the hyperprofessionalization of academic careers, the rapid erosion of tenure, the rise of for-profit education, and the prestige race—seem to have caught professors by surprise, leaving them unprepared to deal with the very phenomena that directly affect their jobs.